The Open Guide to London: the free London guide

• Address: King Street, W6
• Nearest Tube station: Hammersmith Station
• Locale: Hammersmith

Kings Mall is, as its name suggests, a mall, situated on [King Street]? in Hammersmith. It's not particularly large, and is essentially one long U-shaped corridor. It's home to the usual gaggle of high-street shops, clothing and electronics vendors. At the centre of the U is a food court. The gem of the Mall is the Primark store, which sells good-quality clothing at astonishingly low prices. I wandered in there today merely to take a look and came out with eight pairs of socks (£4) and a zip-up jumper (£5). I seriously recommend this shop, and not just for those short on cash like myself. --Earle

There's also a small Evans (clothes for women who drink too much beer), but then again Evans is a bit of a ripoff in general.